Alexa Chung has yet another thing to add to her impressive and long resume. After collaborating with different labels, such as M&S, AG Jeans and Madewell, she finally released her long awaited fashion line, named after herself – ALEXACHUNG.
In every piece of clothing, you can see Alexa and her timeless style. Mixing femininity and masculinity and adding humor and wit to it. In her own words, for the interview with FT Life, the collection is kind of Lauren Hudson meets Rihanna. With different denim pieces, long flared dresses, graphic T-Shirts, flats, chunky and thin heels, knitwear, jewelry and so much more, the fashion line shows versatility but nonetheless, everything still fits perfectly together. It the perfect collection for everyday modern women.
The line was presented two days ago in London and broadcasted on Instagram stories.
The collection contains 145 wearable pieces that were available to purchase immediately after they were presented. You can still currently buy them on alexachung.com, Matches, and Selfridges. The prices start at $105, and Alexa said in the interview with Refinery29, that she wanted the line to be »[…] somewhat affordable, but still a treat«.
The ALEXACHUNG line is set to drop in-season, four times a year.
So there you go, the new »IT« line from the former it-girl turned business woman Alexa Chung.
All photos via alexachung.com
Article by Katja Časl